Designed by Butch Gregg, an employee merch contest winner. Here is his inspiration:
"I have always had an affinity for 'American Traditional' style tattoo artwork. I took the 'MOM' heart and changed it in a way that speaks to what I feel Four Peaks Brewing Co. has always stood for. Overall I think the design can speak to people in different ways depending on the day they are having. I have many people to thank for their help on this, as without it, this would have been far less colorful."